Assistant Manager - Growth Marketing

About the Role This position is a critical part of the Growth Marketing team dedicated to Swiggy Food Delivery Business.

As Swiggy continues to scale and expand in India, this role will focus on driving user growth, retention, and scaling revenue through innovative and measurable strategies.

You’ll be at the forefront of building a best-in-class growth engine for Swiggy, driving its adoption, enhancing user experiences, and ensuring it becomes a growth leader in the category.

Key Responsibilities ● Food Growth Strategy: Own the end-to-end growth funnel for Food Delivery, from driving Performance for Dormant and Repeat User growth while increasing order frequency and cross-category adoption. ● In-App Cross-Pollination: Leverage Swiggy’s existing ecosystem to develop innovative strategies to encourage multi-vertical usage and customer retention. ● Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive adoption in high-potential geographies, focusing on geo-specific needs and behaviors. ● Experimentation and Scaling: ○ Conduct A/B tests and pilot projects to identify what resonates with Food’s user base. ○ Scale successful experiments across geographies to create sustainable and scalable growth models. ● Performance Marketing: Strategize and execute performance campaigns across platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic.

Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates. ● Analytics and Measurement: ○ Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure campaign performance. ○ Conduct lift studies and in-depth analyses to quantify the impact of campaigns and refine strategies. ● Creative Excellence: Partner with creative teams to develop ad assets that resonate with diverse user segments, reflecting Swiggy's value proposition and convenience. ● Stakeholder Management: Collaborate with product, analytics, and operations teams to align Performance marketing initiatives with Swiggy’s broader business goals.

Required Skillset ● Growth Mindset: A strong bias for action, ability to navigate ambiguity, and a relentless focus on driving results. ● Digital Marketing Expertise: ○ Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms. ○ Proficiency in attribution tools like AppsFlyer and strong understanding of audience segmentation and personalization. ● Hyperlocal and Category Knowledge: Experience in managing campaigns tailored to hyperlocal markets and understanding the nuances of rapid commerce or e-grocery. ● Experimentation and Data-Driven Thinking: ○ Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies. ○ Ability to derive actionable insights from complex data sets and scale successful experiments. ● Creative and Analytical Balance: Strong skills in both creative problem-solving and analytical decision-making. ● Experience: ○ 3-4 years in growth or digital marketing roles, preferably with rapid commerce, consumer tech, or e-commerce platforms. ○ Proven track record of scaling businesses through data-driven growth strategies.