Creative Marketing Specialist

SCOPE OF RESPONSIBILITIES Marketing Strategy Development: Develop and implement marketing strategies for artists, album releases, tours, and other label projects to maximize brand visibility and drive audience engagement.

Campaign Leadership: Lead and oversee multi-channel marketing campaigns, including social media, digital advertising, PR, influencer marketing, and experiential marketing to create impactful and cohesive campaigns that resonate with target audiences.

Team Management: Build, lead, and mentor a team of marketing professionals, providing direction, support, and professional development opportunities to achieve department goals and drive performance.

Collaboration & Coordination: Work closely with A&R, artist management, creative, and digital teams to ensure marketing strategies are aligned with artists’ visions and label objectives.

Coordinate cross-functional efforts to launch and promote new projects effectively.

Budget Management: Manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives while monitoring campaign performance and adjusting strategies as needed.

Brand Partnerships & Sponsorships: Identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance the visibility of our artists and projects.

Data & Analytics: Analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure that marketing efforts align with overall business goals.

Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands.

Experience in creating and implementing digital marketing campaigns, content strategies and artist development plans to drive fan engagement and new audience reach Strong project management skills with the ability to line manage Excellent understanding of digital advertising and paid media Strong network within the music and entertainment industry is an advantage.

Passion for music and a deep understanding of the music landscape.

Strong knowledge of social media and online promotion strategies Understanding and working experience with advertising and analytical instruments on each social media (Instagram, YouTube, TikTok, Facebook, etc.) Data-driven & results oriented: the ability to analyse and use data to optimise development Structured, organised, with the ability to follow process and monitor budgets Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools Excellent written and verbal communication skills Highly motivated and organised with excellent time management skills A team player with a can-do attitude and creative ideas Passion for music Bachelor's degree in marketing, or a related field (preferred).

Interested applicants can email their resumes at sweta.agarwal@believe.com or reach out to us at +91 7766902402.