Marketing Operations, Senior Manager

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.

We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.

Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role The Senior Manager, Marketing Operations will lead marketing operations and execution readiness across the region.

This role will turn marketing strategy and business priorities into coordinated, high-quality, locally relevant creative and promotional assets that launch on time across owned, paid, partner, platform, distribution, retail, and other relevant channels.

The role will support the delivery of marketing programs across local content launches, fan initiatives, partner activations, platform and distribution campaigns, and other regional priorities.

You will ensure that all market requirements, creative adaptations, localization needs, partner deliverables, and launch dependencies are integrated into the operating plan.

You will work closely with Regional Marketing, Growth, Partnerships, Content, Creative Services, Communications & PR, Localization & Operations, Product and global teams.

The role will connect strategy to execution by creating clarity across workflows, assets, approvals, dependencies, vendors, partners, and launch requirements.

This is a senior individual-contributor role requiring strong operating discipline, cross-functional influence, attention to detail, and the ability to manage multiple priorities across markets and time zones.

Role overview - Lead Regional Marketing Operations Develop and manage the operating model for marketing execution across the region, covering campaign intake, prioritization, planning, production, approvals, launch, reporting, and post-campaign review.

Translate regional marketing, growth, content, partnership, communications, and business priorities into clear operating plans, workstreams, milestones, owners, dependencies, and deliverables.

Establish structured workflows and governance that enable campaigns to move efficiently from brief to market.

Maintain a consolidated view of campaign readiness, asset status, risks, dependencies, capacity constraints, and open decisions.

Ensure marketing programs are delivered accurately, on time, and in line with brand, market, partner, legal, and channel requirements.

Drive Campaign and Launch Readiness Lead operational readiness for content launches, seasonal campaigns, brand initiatives, partner activations, events, product moments, and market programs.

Create and maintain launch checklists, readiness trackers, campaign calendars, milestone plans, and operational dashboards.

Coordinate with Regional Marketing, Growth, Partnerships, Content, Creative Services, Communications & PR, Localization & Operations, Product and global teams.

Confirm that campaign briefs, creative assets, localized adaptations, media requirements, partner deliverables, approvals, and channel plans are ready for launch.

Identify launch risks early and drive mitigation, escalation, and resolution.

Lead post-launch reviews to capture performance insights, operational gaps, and improvement actions.

Manage Localization and Asset Operations Coordinate the localization and adaptation of marketing assets across relevant languages, markets, channels, and audience segments.

Partner with Localization & Dubbing teams and external vendors to ensure translated, adapted, and culturally relevant assets are delivered on time and to quality standards.

Manage creative requests, briefing, production tracking, review cycles, legal approvals, partner approvals, version control, asset trafficking, and final delivery.

Ensure assets meet Crunchyroll brand standards, local market requirements, partner specifications, accessibility expectations, and channel guidelines.

Maintain accurate asset libraries, naming conventions, usage rights, delivery specifications, and version control.

Resolve missing, inaccurate, outdated, or non-compliant assets before launch.

Support Channel and Partner Marketing Operations Coordinate campaign execution across owned, paid, earned, partner, retail, platform, distribution, and à la carte channel experiences where applicable.

Manage operational requests from regional and global partners, including briefs, asset delivery, approvals, title selection, reporting, and campaign closeout.

Ensure partner and channel deliverables are aligned with agreed timelines, specifications, commercial objectives, and brand standards.

Track partner and channel dependencies, issues, performance inputs, and required actions.

Support consistent operating practices across regional, global, and partner teams.

Manage Vendors and Cross-Functional Delivery Manage relationships with creative agencies, localization vendors, production partners, media partners, freelancers, and other external service providers.

Establish clear scopes, briefs, timelines, service levels, quality expectations, approval paths, and escalation mechanisms.

Monitor vendor and partner performance across quality, timeliness, responsiveness, capacity, and cost.

Coordinate handoffs and decisions across teams operating in different markets and time zones.

Provide clear reporting on campaign status, risks, incidents, dependencies, and actions required from regional or global stakeholders.

Improve Marketing Operations and Measurement Develop and maintain standard operating procedures, templates, checklists, dashboards, and reporting frameworks.

Establish metrics for campaign readiness, on-time delivery, asset completeness, approval cycle time, issue aging, vendor performance, and operational quality.

Analyze recurring delays, defects, incidents, and bottlenecks to