Performance Marketing Specialist

You'll own paid media campaigns across multiple clients and platforms — from strategy and setup through to optimisation and reporting. — Plan, launch, and optimise paid campaigns Google Ads, Meta Ads, LinkedIn, YouTube — across multiple client accounts simultaneously. — Make budgets work harder Efficient spend management, smart bidding strategies, and constant optimisation to maximise ROI and ROAS. — Run A/B tests that actually change decisions Not testing for the sake of it — testing to learn and improve. — Set up tracking that tells the real story Pixels, conversion events, GA4, Tag Manager — you don't rely on platform-reported numbers alone. — Turn data into direction Analyse campaign performance and present clear, actionable recommendations — not just charts. — Collaborate with creative and content teams Brief them on what's working, what the audience is responding to, and what needs to change. — Build and present performance reports To internal stakeholders and directly to clients — clearly, confidently, and honestly. — Stay ahead of the platforms Algorithm changes, new ad formats, AI-powered marketing tools — you're always watching.

YOU'RE PROBABLY THE RIGHT PERSON IF — You think in funnels Awareness, consideration, conversion, retention — you know which lever to pull at each stage. — You're data-obsessed without being data-paralysed You know when to trust the numbers and when to trust your instincts. — You've managed significant monthly ad budgets And you can speak to the decisions you made with them. — You're comfortable with ambiguity Not every brief comes perfectly packaged.

You ask the right questions and get moving. — You treat client budgets like your own Every wasted rupee bothers you.

Every efficient conversion excites you. — You can explain campaign strategy to a founder who's never run ads before THE KIND OF WORK YOU'LL OWN Paid search and social campaigns.

Lead generation and e-commerce performance strategies.

Retargeting and audience segmentation.

Conversion tracking and attribution modelling.

Landing page optimisation.

Performance reporting and client advisory.

YOUR TOOLKIT Must have: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio.

Preferred: LinkedIn Ads, YouTube Ads, SEO fundamentals, CRO principles.

Google Ads and Meta Blueprint certifications are a strong advantage.

— 3–6 years in performance marketing or paid media — Proven experience managing significant monthly ad budgets across multiple platforms — Experience in a digital marketing agency is highly preferred — Strong understanding of lead generation, e-commerce, and performance marketing best practices — Excellent analytical and data interpretation skills — Strong communication and stakeholder management abilities — A degree in Marketing, Business, Digital Marketing, or a related field