AVP/Associate Director

Job Description: We are looking for a dynamic and driven Practice Development professional to support and grow our Adobe practice within the CXM business.

This role sits at the intersection of business development, go-to-market strategy, partner (Adobe) relationship management, and internal competency/capability building.

The ideal candidate will have a strong understanding of the Adobe Experience Cloud ecosystem, a consultative selling mindset, and the ability to work cross-functionally with sales, delivery, marketing, and partner teams to accelerate practice growth.

Key Responsibilities Adobe Relationship Management Staff Augmentation for Key competencies at Adobe.

Shortlisting of key profiles and monitor smooth deployment with Adobe Serve as a key point of contact for Adobe Vendor Management, and Competency lead.

Manage day-to-day relationship with Adobe stakeholders — joint pipeline reviews, co-selling motions, MDF (Market Development Fund) utilization, and competency level reporting Drive partner certifications, specializations, and tier progression in collaboration with leadership Competency & Capability Development Work with delivery and talent teams to identify skill gaps and build a structured competency development roadmap for the Adobe practice Drive certification programs and training plans to strengthen bench strength across Adobe products Support development of reusable accelerators, frameworks, POVs, case studies, and collateral to enhance the practice's market positioning Track and report on practice health metrics — headcount, certifications, utilization, and skill inventory Business Development & GTM Support the creation and execution of the Adobe practice's go-to-market strategy, in alignment with overall CXM business objectives Identify new business opportunities, market segments, and use cases within existing and prospective client accounts Collaborate with sales and account teams to build pitches, proposals, and solution narratives around Adobe technologies (AEP, AEM, Adobe Target, Journey Optimizer, Adobe Analytics, Adobe Commerce, etc.) Track pipeline, deal progression, and revenue contribution from Adobe-led opportunities Support RFP/RFI responses, client presentations, and solutioning workshops Practice Operations & Enablement Assist in organizing internal practice reviews, knowledge-sharing sessions, and thought leadership initiatives Contribute to practice-level reporting and dashboards for leadership (pipeline, partner scorecards, competency metrics) Coordinate cross-functional initiatives with marketing, HR/talent acquisition, and delivery teams to support overall practice growth Key Skills & Competencies Strong understanding of Business Development and GTM strategy within a technology/consulting/agency environment Prior exposure to Adobe Experience Cloud products (AEM, AEP, Target, Analytics, Journey Optimizer, Adobe Commerce) — either from a sales, partner, or delivery background Experience managing or working closely with technology partner ecosystems (Adobe, Salesforce, or similar MarTech platforms is a strong plus) Excellent stakeholder management and relationship-building skills — both internal (leadership, delivery, sales) and external (partner teams, clients) Strong communication, presentation, and proposal-writing skills Analytical mindset with the ability to track pipeline, competency, and partner performance metrics Ability to work independently in a fast-paced, matrixed organization Prior experience in a practice development, partner alliance, or business development role within an IT services/digital/MarTech consulting firm is highly preferred Qualifications Bachelor’s degree in business, Marketing, Technology, or related field (MBA preferred) 8–10 years of relevant experience in business development, GTM, partner/alliance management, or practice development — preferably within a digital/MarTech/CXM consulting environment Prior experience working with or alongside Adobe (or similar enterprise MarTech platforms) strongly preferred Adobe certifications (Business Practitioner / Sales / Solution Consultant level) are a plus, though not mandatory Location: Bangalore Brand: Merkle Time Type: Full time Contract Type: Permanent