Sr. Content Marketer - Enterprises

We’re looking for a Content Writer, who has a strong background in finance, tech, has an interest in fin-tech, and is comfortable with analyzing trends based on data.

The Content Writer will have to experiment with communicating a new financial product to a B2B audience, driving meaningful messaging in novel ways.

The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market.

They should have great language skills, ability to write compelling stories and deliver them timely.

Excellent communication and presentation skills are crucial coupled with the ability to work in a team, take feedback and improve.

Responsibilities : A.

Write content ● Produce and take ownership of the entire writing process - research, developing the structure and writing crisp & clean content including blogs, white papers, case studies, brochures, landing pages, emails, press releases, newsletters, presentation slides, etc. ● Take an active interest in analyzing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns ● Work with collaborators to make sure content is localised to regional geographies in India B.

Content Calendar ● Co-own the content calendar by collaborating actively with the rest of the team.

Ensure ideas are aligned with keyword research & maintain quarterly lead on content planning C.

Research ● Apprise the team weekly on our areas of interest (lending, personal finance, fin-tech) by reading content from thought leaders, competitors and publishing internal notes

Writing experience of more than 2 years in finance, technology or BFSI sector ● Familiarity with principles of inbound marketing, landing pages, e-books, blogs & case studies ● Bachelor's degree; English/Journalism graduates preferred ● Familiarity with CMS tools like Word Press, marketing automation tools like Hub Spot, and analytics tools like Google Analytics